Innovation has been the driving force for economic growth. Over the past decades, there has been a growing interest in developing a socio-cultural model for innovation. This course introduces you how to use culture as a source of innovation in branding. This course adopts an interdisciplinary approach to integrate thoughts from art, culture, consumption, marketing, economics, sociology, anthropology into building brand equity. This course provides framework to understand how brands can take part in cultural innovation, contribute to society welfare, and still maintain a sustainable business model.
- 教師: 數位課程 成大